211 Day 2020 – 211 Ambassador Kit

211 Day Summary

February 11th is 211 Day across North America – a day we collectively raise awareness about the 211 service through 211’s ambassadors, marketing, social media and media events in communities. This year’s theme is Make The Right Call to raise awareness about when to call 911 and 211 and the many reasons people might call 211.

Approach

  1. Share 211 social media content. Content includes blog posts and social media graphics and accompanying text. You can either share directly from 211 Ontario’s social media channels or download any videos, images and text from our 211 Day Ambassador page. (Link to be shared early February with ambassadors). Make sure you use the hashtags on your posts, as we celebrate with our colleagues throughout North America. #MakeTheRightCall #211Day

 

https://www.facebook.com/211Ontario/

https://twitter.com/211Ontario

https://www.instagram.com/211ontario/

https://www.linkedin.com/company/ontario-211-services-corporation/

https://www.youtube.com/user/211Ontario

  1. Record your own video or ask an influencer (elected official, Police Chief, Paramedic Chief, Fire Chief, Physician, local media personality) who is a 211 champion in your community to record a video such as those done by Sudbury Police or County of Peterborough last year.
  2. If you have contacts with a radio station, please share our new Radio PSA with them and ask them to play it or provide them the script to record with one of their on-air personalities. This PSA can be played any time of the year. Down the Word version of the PSA here.  Contact Destiny Bedwell for radio psa electronic files.
  3. Customize the media release and share with your local media.  Download the Word version of the release here.
  4. Reach out to your Networks in advance of 211 Day to ask them to help you raise awareness- on 211 Day and beyond. Let’s help increase the number of people who connect to the help they need through 211!
  5. Linked here is the letter to MPPs. It is a draft. Please contact Karen Milligan to ensure messages are aligned if doing any of your own outreach.

 

BACKGROUND

About 211

211 is an information and referral service that connects Canadians to non-emergency health and social services in their area. The service is currently available to more than 26 million Canadians.

211 helps people navigate the complex network of human services quickly and easily, 24 hours a day, 7 days a week, in over 100 languages. 211 is a confidential and trustworthy guide to navigate to the right information and services when dealing with life’s challenges. Calling 211 helps Canadians become more engaged with their communities for better health and wellbeing. 211 recognizes the diverse needs of Canadians and provides specialized support for key communities including Indigenous Peoples, newcomers, and LGBTQ+ people.

In Ontario, people can dial 211 anywhere in Ontario 24 hours a day, every day of the year, including holidays. People can also chat online with 211 Community Navigators at www.211ontario.ca from 7:00 a.m. to 9:00 p.m. Monday to Friday or search for services on our website. Interpretation is available in 150+ languages. The helpline is confidential and answered live.

STRATEGY

This year’s #211Day campaign builds off the past success of the “Make the Right Call” campaign. The 2020 campaign employs a series of content assets focused on challenging life events that 211 can be a resource in finding help to resolve. This document offers suggested copy and posting cadence to help you activate on the content provided.

BLOG CONTENT

 

 


ONE WEEK OUT
[Tuesday, Feb. 4] 

Social Media Post A and B

Facebook
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Instagram
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Facebook/Instagram/LinkedIn Copy

211 is a United Way Centraide partner organization and an information service provider that helps Canadians access government and community-based programs and services to help deal with life’s challenges. Join us on Feb. 11 for #211Day and help us build awareness for this vital service! 211 is currently available in most provinces across Canada. Visit 211.ca to learn more. #MakeTheRightCall.


Twitter
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Twitter Copy

211 is a vital service that helps Canadians access information on government and community-based programs and services to help deal with life’s challenges. Join us on Feb. 11 for #211Day and help Canadians #MakeTheRightCall Visit 211.ca.


DAY BEFORE [Monday, Feb. 10]

Social Media Post C

Facebook
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Instagram
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Facebook/Instagram/LinkedIn Post

Tomorrow, join us and our community partners for #211Day! 211 is one of the lesser known N-1-1 services available to Canadians. Help us change that on #211Day. #MaketheRightCall.


Twitter
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Twitter Post

Tomorrow, join us and our community partners for #211Day! 211 is one of the lesser known N-1-1 services available to Canadians. Help us change that on #211Day. #MaketheRightCall


Facebook/Twitter Posts from Ontario 211 Throughout the Day


DAY OF [Tuesday, Feb. 11]

Use as many of these posts as you like that work for your audience. We recommend that you post 3-4 throughout the day or three images in a post as Ontario 211 will be doing.

Social Media Posts D, E, F

Facebook
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Instagram
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Facebook/Instagram/LinkedIn Copy

One of the most common reasons Canadians call 211 is for help accessing non-emergency medical services. That includes things like accessing medical equipment, caregiver respite or finding a family doctor. Did you know that more than 8 million Canadians provide informal care to a family member or friend? 211 can help provide information on support services for caregivers. #MaketheRightCall #211Day


Twitter
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Social Media Post G, H and I

Facebook
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Instagram
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Facebook/Instagram/LinkedIn Copy

Unexpected expenses can tip a family budget over the edge. There are services available to provide temporary financial relief for certain circumstances. Help with utility bills, rent banks, eviction prevention and government assistance programs. #MaketheRightCall #211Day


Twitter
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Twitter Post Copy

Unexpected expenses can tip a family budget over the edge. There are services available to provide temporary financial relief from rent bank, utility bill assistance and housing help centres. #MaketheRightCall #211Day


Social Media Posts J, K and L

Facebook
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Instagram
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Facebook/Instagram/Linked In Post Copy

211 Community Navigators can help you find a wide variety of programs that exist to help with life’s toughest challenges from food banks, mental health services, crisis help or legal supports. #MaketheRightCall #211Day


Twitter
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Twitter Post Copy

211 Community Navigators can help you find a wide variety of programs that exist to help with life’s toughest challenges from food banks, mental health services, crisis help or legal supports. #MaketheRightCall #211Day

Social Media Posts M,N and O

Facebook
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Instagram
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Facebook/Instagram and LinkedIn Copy

Help reduce non-emergency calls to 911 by sharing our message to Make The Right Call. Calling 211 can help you find support for life’s big challenges like the loss of your job, caregiver stress, chronic disease supports, relationship or family challenges and loneliness, to name a few. Remember yellowpages.ca can help you find locksmiths, plumbers, pest control, taxi services and more in your community.  #MaketheRightCall #211Day


Twitter
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.

Twitter Copy

RT to help reduce non-emergency calls to 911. Calling 211 can help you find services for life’s big challenges like job loss, caregiver burnout, chronic disease supports, family challenges and loneliness, to name a few.  #MaketheRightCall #211Day

 

 

Social Media Posts P and Q

Facebook
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Instagram
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.


Facebook/Instagram/LinkedIN Copy

211 Community Navigators helped 270,757 Ontario residents find the right community, social, health and government services in 2019. When you don’t know where to turn, call 211.  #MaketheRightCall #211Day


Twitter
Click on any image to take them to full screen. Then right click on full screen image and “Save Image” to your own files. You will likely need to rename it.

Twitter Post Copy

211 Community Navigators helped 270,757 Ontario residents find the right community, social, health and government services in 2019. When you don’t know where to turn, call 211.  #MaketheRightCall #211Day

 

Video 1 – Andy

If you or someone you know is having difficulty coping with mental health issues or addiction 211 can provide information on how to get the help needed. #MaketheRightCall #211Day

Video 2 – Sarah

Unexpected expenses can tip a family budget over the edge. There are services available to provide temporary financial relief. #MaketheRight #211Day

Video 3 – Karen

If someone you know is a victim of domestic violence 211 can provide information on emergency shelters and support services. #MaketheRightCall #211Day

Video

Isolated seniors

Video

Talking parents

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