211 Role at a Glance
Very early in the project it became apparent that we needed to convey very quickly that 211’s role is in communications. Emergency responders, rightfully, want to be assured that no one will get in their way. Other community based organizations like the Red Cross, Victim Services, The Salvation Army and the Humane Society often have important roles during and following an emergency, they too wanted to understand that 211 is a complement to what they do. 211 can be the conduit to their services and as a source of information and referral, help their staff and volunteers to be effective. We quickly developed and continued to refine a graphic representation of where 211 service sits. As they say, it spoke 1,000 words.